Apr 06 2010
HTC smartphones boast in US market
According to Wall Street Journal, HTC shipped 5.5 million to 6 million smartphones to the United States in 2009, and HTC CEO Peter Chou claims it will grow in 2010.
One of HTC’s main hurdles, however, is brand recognition. That has been overturned somewhat by help from partnerships with Verizon Wireless and T-Mobile. They’ve also gained a lot of attention thanks to the partnership with Google on creating the Nexus One, but Google seems to reap the PR benefits from that more than HTC does.
The WSJ notes that HTC’s preference for the Google Android system in general could be prove to be a problem following the Google’s recent withdrawal from China. One possible remedy, Chou says, is the use of an alternative search engine on smartphones but still retaining the Android OS.
There’s no arguing that HTC has grown significantly in the last year, in both sales numbers and brand name recognition around the world.
