IranMap

Recently Google launched indoor maps and indoor location for its Android operating system. The system offers a map that pinpoints details inside buildings (shops in a mall, etc…) as well as an improved Wi-Fi triangulation system that brings accuracy down to a few meters and position you at the exact floor level.

Indoor location is basically made of two components: map content in one hand and location engine in the other hand. These components are often provided by two different types of companies. Because GPS and Glonass are not working indoor, other types of technologies are offered by a number of companies to provide the positioning of mobile devices: Wi-Fi RF fingerprinting & triangulation (Cisco, Pole Star, Navizon), Bluetooth (NAVTEQ/Nokia), Cellular signal (GloPos), GPS Pseudolytes (Insiteo).

In addition, some companies like CSR/SiRF with its SiRFusion platform are willing to fuse several techniques/sensors to provide the best positioning depending on the sensors available. As it comes to indoor maps providers, there are several of them such as Micello, Point Inside, What A Map and of course NAVTEQ who came late to the game. There are also players which specialize in vertical markets. For example, aisle411 provides store maps and in-store navigation for retailers such as Home Depot or Lowe’s as well as grocery stores in a dozen of U.S. metropolitan markets. FastMall is, as the name implies, specializing in shopping malls maps and navigation.

Before talking about the impact of Google it is interesting to understand the business models and go to market strategies of the players in this market segment. There are basically two ways to monetize indoor location. One is to work directly with venue owners to provide them with tools to offer maps and navigation to their visitors and, sometimes, to track these visitors behaviours. In this category the business model is traightforward: the venue owner supports the cost of the system and offer it as a value added service.

The second type of business model is to provide a service directly to consumers with a mobile app. This type of model requires scale and the monetization is likely to come from advertising. this is where Google is obviously playing. It is therefore interesting to understand that many players are not really afraid of Google because they not directly compete against the web giant.
This is the case for WiFi positioning provider Pole Star. According to its CEO Christian Carle, “Google’s announcement creates great opportunities. It demonstrates to Pole Star’s prospects and customers that indoor positioning and mapping have great value. For Pole Star, it reinforces the value of our high accuracy positioning technology. Google educates on “Where Am I?”, Pole Star’s technology enables step-by-step guidance for users and advanced marketing services to our customers. Moreover, this creates a need for apps with maps whose specific look and feel are able to convey the image of the brand.“

According to Todd Sherman Chief Marketing Officer at indoor map vendor Point Inside, Google is silently building a system that is threatening retailers because it could easily allow in-store marketing from competitors.
“A customer inside a store is a high-value target for advertisers and a lucrative revenue opportunity for Google. It is likely that Google’s indoor maps will operate with Google’s very successful AdWords model where algorithms decide which ads to present and are biased toward the highest bidder – which can easily be a competitor.“

The key here is that indoor location is one of the technologies where brick & mortar players collides with the web giants. Everything indicates there will be a battle over who is going to own the smartphone experience in-store and in-mall. To some extend it is not very different of the battle launched by Amazon against brick and mortar stores with its price check app that is offering a 5 percent discount on any product scanned at a retail location. Small players in the indoor location market might therefore find a good business working with retailers to enable their own indoor maps and navigation applications that will compete with Google products.

“Still at a nascent stage“
Nevertheless, this market is still at its very early days; even Google does not have much to offer yet with only a few location mapped. As noticed by Patrick Connelly, analyst with ABI Research, “A tranche of new technologies from CSR, Nokia, Google, Ericsson, Mexens Technology, NextNav, and Boeing have all been launched over the last three months to help unlock the potential of indoor location and marketing. However, it will take a few years for these technologies to proliferate; indoor mapping has yet to reach anywhere near a critical mass and the ability to build relevant indoor information, marketing, and advertising is still at a nascent stage.“
Source: gpsbusinessnews.com

December 2011 edition of GPS Map Newsletter is out now with wishes for Christmas and New Year.

December issue has links to GPS maps for Garmin, Navitel and CityGuide, Maps to all countries in the Middle East and ….More information

Whether you are going hiking or driving to a new and unfamiliar territory, it is always a good idea to possess a detailed map with you. Possessing a detailed and accurate map provides you with the locations of various landmarks and locations along with terrain structure of the land. These maps with a wide network of routes is a sure-shot life saver when you need it the most.

Kish Island GPS Map

There are different types of maps; the traditional paper map, an internet generated map and a GPS map. Amongst all these, a GPS map is perhaps the most versatile and updated one. A GPS device is as good as the mapping information it holds. Thus GPS navigators come with basemaps and several points of interests that indicate the locations of gas stations or hotels. A GPS receiver comes preloaded with the detailed and most updated map information of a specific region or country. In case you need any additional data, you can always download it to your device. A few advantages a GPS map has over the others is stated below :

Advantage I: Most Up-to-Date

Unlike the traditional paper maps or an internet generated one, the GPS map is the most up-to-date one. This is because although, the device comes with preloaded maps of certain region, you can definitely download the latest version of the maps directly into your unit from the mapping website. Also the sat nav manufacturers ensure to have the most recent versions of maps on their site, wherein you get the detailed mapping data absolutely free of cost.

Advantage II: It provides the facility to personalise the map
Paper map and internet generated maps can also be customized to suit your needs. However you will need a marker to mark the locations of gas stations or trace your best hiking route. Once you use a marker or highlighter on the map, it is permanent and next time you want to mark something, you either need a new map or a different colour marker. Eventually you might have either spent a great deal on buying a new map everytime you visit a new place or there would be so many markings on your map that it would appear shabby and unreadable.

This is where GPS maps are useful. All you need to do is create a separate folder and save the data in the specific folder after every trip. You can later even make alterations or changes to it, as per your convenience and choice. The maps are in no way rendered unreadable. Saves you loads or time and money as well.

Advantage III: Easy to Trace Back
With a GPS map you can easily trace back your steps. This is because the device has the capability to track your progress, thus by just selecting the right buttons, you can easily get a complete history of the route taken, makes it simple to re-trace your steps. Although, this can also be done by using the paper maps, it is a little tedious and cumbersome procedure.

The above stated points are some of the reasons why users might prefer a GPS map from a traditional paper map. If you too need to reap the benefits of GPS maps, then just go and grab a satellite navigational unit that has the latest and updated GPS maps and plan your travel to unknown and unfamiliar cities.