IranMap

Initially Eniro will provide information on 300,000 advertisers and their related content to be integrated into NAVTEQ’s database for Sweden, Norway, Denmark, Finland and Poland. Advertiser data from Eniro will thereby be available in cars, Smartphones and other handheld navigation devices.

“Through the agreement with NAVTEQ, we are strengthening our offering towards advertisers – we are adding another distribution channel, making us an even stronger player on the market”. said Jesper Kärrbrink, President and CEO of Eniro.

Eniro is the leading directory and search provider in the Nordic media market with operations in Sweden, Norway, Finland, Denmark and Poland. The company is listed on the Stockholm Stock Exchange and has some 5,000 employees. In 2008, revenues amounted to SEK 6,645 million (US$847 million).

The 25th edition of the festival opened on June 2nd with 3 Iranian films and was wrapped up on June 8th.

Also Reza Jamali’s “Old Men Do Not Die” and Mehdi Jafari’s “Dad Gave Water” were other Iranian films which competed at the event.

Around 400 films from 40 countries took part in the international festival.

– Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.

– Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.

– Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?

– Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to the local business location.

Privacy

To protect any potentially personally identifiable information, queries with a very low search volume have been put by Google into the “other” category, addresses are filtered out of the queries (for example, if a someone searched for “bakery near 5873 Maple Ave,” you would only see the “bakery” term.) Privacy is also the reason why Google is limiting at the ZIP code level the accuracy of where started turn by turn directions to the local business.

Stickiness, crowdsourcing and Local Ads

In providing such interesting data Google is cleverly creating a lot of stickiness to its “Local Business Center” where the dashboard is available. Local business owners will be likely to update more frequently their profile, resulting in very fresh information. In addition, the Mountain View company will be able to create more awareness for its “Local Business Ads” (AdWords) – which appear in Google Maps and in other types of local searches – to these local business owners.

GyPSii business unit, developers of the award-winning GyPSii mobile social networking application (www.gypsii.com), today announced the launch of the Java version of its application, with both Chinese and English language support.

GyPSii created the Java application with the Chinese mobile consumer firmly in mind. Many Chinese users’ first and only access to the Internet is via a mobile device, and the new GyPSii Java app will appeal to the 70% of the 650 million phone owners in China who own Java-based phones.

GyPSii is already locally available in China for the major operators China Mobile and China Unicom, for download on compatible Java phones. GyPSii is also available globally across a wide range of devices, including Samsung, Nokia, LG, Apple iPhone and Blackberry smartphones.

“The arrival of GyPSii on Java is another milestone for us, which broadens the choice across all mass-market devices that consumers can use and enjoy GyPSii on – alongside the iPhone, Windows Mobile, Symbian, Blackberry (RIM), webtop and netbook applications already in our portfolio,” said GyPSii’s Chairman, Dan Harple.

“Our GyPSii members in China are already extremely active mobile social networkers. With Java platform compatibility, they are now free to create, share and connect with the rest of the GyPSii community – across even more devices and networks, at anytime, from any location,” added Harple. “We plan to expand our reach on Java platforms into other countries, extending our mass market coverage further on a global basis”

GyPSii delivers an all-in-one mobile lifestyle experience – featuring simple to use content creation tools, social networking capabilities, and location context. It allows people to instantly capture and share what they are actually doing in their daily lives, building a multi-media virtual world – the places they have been, the things that they are doing and where they are going.

Utilising a wide range of location and multimedia creation technologies for today’s mobile phones, GyPSii empowers people to share their experiences as they happen – including with photos, video, comments, status and information captured and uploaded from their mobile phone, with location context.

AvMap has designed for Citroën a tailor-made holder which allows integrating in the Citroën C1 dashboard a Geosat 6 portable navigator. “We have pioneered in portable car navigation back in 1994, and today we are offering to car manufacturers hybrid solutions which ensure the best and safest positioning of the PND inside the car without any annoying cable nor suction cup limiting the visibility”, stated Simone Lazzarini, AvMap Managing Director.

This deal follows several similar contracts with leading automotive brands such as Peugeot Automobili Italia and Portugal, Mitsubishi Brazil, and Citroën Italy. To avoid the pitfall of the dropping prices on the PND market sold at retail, AvMap has been concentrating its activities in these automotive deals in order to sustain its margins.

The site includes photographs taken by prominent Iranian artists such as Ramin Dehdashti as well as international photographers. Visitors can see full-screen images of scenes, change the perspective, see them in detail and copy the pictures to their personal websites.

The site also provides directions to the location from anywhere in the world and describes each location on the map.

Persepolis, Pasargadae, the tomb of Cyrus, Naqsh-e-Jahan Square (Isfahan), Eram Garden (Shiraz) and Dizin ski resort (Tehran) are among the countless Iranian sites available on the website.

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