Leading Nordic directory provider Eniro has signed an agreement with digital map maker NAVTEQ, to make Eniro’s local content available in navigation devices using the NAVTEQ map.
Initially Eniro will provide information on 300,000 advertisers and their related content to be integrated into NAVTEQ’s database for Sweden, Norway, Denmark, Finland and Poland. Advertiser data from Eniro will thereby be available in cars, Smartphones and other handheld navigation devices.
“Through the agreement with NAVTEQ, we are strengthening our offering towards advertisers – we are adding another distribution channel, making us an even stronger player on the market”. said Jesper Kärrbrink, President and CEO of Eniro.
Eniro is the leading directory and search provider in the Nordic media market with operations in Sweden, Norway, Finland, Denmark and Poland. The company is listed on the Stockholm Stock Exchange and has some 5,000 employees. In 2008, revenues amounted to SEK 6,645 million (US$847 million).